Better, stronger, more effective and faster are the key elements that all manufacturers in this sector push for, as it drives sales. The advancement enhances the sales by enabling the manufactures to produce better products with attractive packaging and better communication. With advancement in communication technology and rising social media network it enables the organizations to communicate better to the customers by improved marketing campaigns.The economic crisis and slowdown had greatly affected the sales FMCG goods across the world. However emerging economies like India, China and Brazil are not greatly affected and manage to do well to recover quickly. A common trend that was followed across the world during economic slowdown was trading down. Because, customers became more cautious looking for less expensive brands, special offers and discounts. This added tremendous pressure on the market prices due to severe competition and down trading. However emerging economies like India, China and Brazil saw development in hypermarkets helping the growth of FMCG markets in these countries.