根据目标市场理论，某种产品一般满足特定群体消费者的需要。如羽绒大衣是为那些生活在寒冷地区的人。对于广告而言，应考虑其年龄、性别、收入、社会地位等方面的规律，以吸引目标消费者的称呼、媒介和时机为目的。 企业应该选择一个或几个细分市场为目标市场，从不同的细分市场。这些目标市场应该具有吸引力，并有利于发挥公司的优势。此外，目标营销策略如何帮助公司获得满意的经济效益是另一个需要考虑的问题。（琼斯，里斯，大厅与唐，2005）用于这一目的，企业必须考虑产品的特点选择不同的目标市场营销策略、竞争形势和自身实力。 对霍尔顿SV6广告关键词是体育，这意味着这辆车的目标市场是跑车迷和Holden的一些忠实的消费者。与时尚的外观和其高科技的娱乐功能，如一个完全集成的蓝牙iPod系统，增强能力和触摸屏控制，它吸引年轻消费者喜欢买很多大学生。此外，一辆跑车，霍尔顿SV6具有真正的低油耗为9.8L/100km，这可以被认为是一种环保车4星级GVG评级。
According to the theory of target market, a certain kind of product satisfies a certain group of consumers’ need in general. Such as feather coats are produced for those who live in cold areas. For advertising, it should legislate for its tone of address, medium and timing to attract target consumers for consideration of their age, gender, income, social status and so on.
Enterprises are supposed to choose one or several segments as their target market from a variety of market segments. And these target markets should be attractive and will facilitate for playing the advantages of the company. Also, how the target marketing strategies will help the company obtain satisfactory economic efficiency is another issue to be considered. (Jones, Rees, Hall &Tang, 2005) For this purpose, enterprises must select different target marketing strategies by considering the characters of product, competition situation and their own strength.
The key word of the advertising of the Holden SV6 is sports, which means the target market of this car is fans of sports cars and some loyal consumers of Holden. With the fashionable appearance and its high-technology entertainment function, such as a fully integrated iPod system, enhanced Bluetooth capacity and touch screen control, it attracts lots of young consumers like university students to buy. Besides, for a sports car, Holden SV6 has real low fuel consumption at 9.8L/100km, which can be considered as a environmentally friendly car with 4 star GVG rating.