澳洲论文代写:澳大利亚汽车业

Keywords:澳洲论文代写

从澳大利亚汽车业的进一步增长，我们发现，这将是有趣的调查，动态上发挥重要的作用，对汽车购买行为。因此，本文基于消费者行为、营销策略和汽车行业问题进行了文献综述。由产品、价格、地点和促销组成的四PS营销组合是必须做的战略。此外，产品定位也被认为是一个重要的战略，使产品成为独特的，因为公司不希望消费者有相同的形象，其他品牌，使他们建立的产品分类，可以区别于其他现有品牌。通用霍顿公司是澳大利亚国内的霍顿汽车的支持，他们希望增加出口汽车的数量，但国内汽车的玩家仍然缺乏技术和研发过程和专利问题应关注。

澳洲论文代写:澳大利亚汽车业

From this further growth of Australian automotive industry, we found out that it would be interesting to investigate on the dynamics that play an important role on car purchasing behavior. So the literature reviews are researched based on consumer behavior, marketing strategy and automotive industry issues. The four Ps Marketing mix which comprised of product, price, place and promotion, is a must-do strategy. Besides, product positioning is also considered as an important strategy to make the product becomes unique, because company doesn’t want consumer to have a same image as other brands so they to establish the product categorization that can differentiate from other present brands. GM Holden Ltd is supportive for Australian domestic Holden cars, they want to increase the amount of exported vehicles, but the domestic car’s players are still lack of technologies and R&D process and the issue of patent should be concerned.