美国加州论文代写:互联网的广泛

Keywords:美国加州论文代写

今天，消费者更知情时，选择度假目的地，部分原因是由于互联网的广泛使用。根据一项研究被泛影响（2006）互联网是收集旅游信息中心源，95%的网络用户寻找旅游相关内容，93%的人说他们使用旅游网站规划假期。假期包必须包括以下两项：（a）运输、（二）住宿或（c）其他重要的旅游服务，例如代表。（消费者直销2004）。因此，它的实际销售是复杂的，由于产品的性质试图出售：一个独特的经验，将获得巨大利益的想法。旅游经营者面临的问题是，他们试图出售的产品，他们的买家不能实际触摸或看到，也就是说，它是“无形的”。这无形给客户注入一个“不确定因素”，因为他们不知道他们将得到他们没有经历过的。（访问伦敦2005）。除了有“无形性、易逝性”的问题：一旦一个特定的节日包装日期已过，这些销售无法弥补，从而转化为收入损失。易逝性和收入损失已经被研究证明在一般的旅游季节性问题的一部分：在某些地方，根据一年的时间需求的变化。

美国加州论文代写:互联网的广泛

Today, consumers are more informed when it comes to choosing a holiday destination in part due to the widespread use of the internet. According to a study cited by Pan and Fesenmaier (2006) the internet is a central source for gathering tourist information, with 95% of web users looking for travel-related content and 93% of them stating they use tourism websites for planning holidays. A holiday package has to include at least two of the following: (a) transport, (b) accommodation or (c) other significant tourist services such as representatives. (Consumer Direct 2004). As such, its actual sale is complicated due to the nature of the product trying to be sold: the idea of a unique experience that will reap great benefits. Tour operators face the problem that they are trying to sell a product which their buyers cannot actually touch or see, that is to say it is “intangible”. This intangibility injects an “uncertainty factor” to the customer, as they are not sure what they will get as they have not yet experienced it. (Visit London 2005). Apart from intangibility, there is the problem of “perishability”: once a date for a particular holiday package has passed, these sales cannot be made up, which translates into lost revenues. Perishability and revenue loss have been studied and documented as part of the seasonality problem of tourism in general: changes in demand for certain destinations based on the time of the year.