As outlined in the previous discussions that to a huge extent the product could be attributed as culturally bound, the retail strategy that the organization could use should reflect this factor (Kotabe, 2001). For this purpose the best retail strategy for the organization will comprise of offering its products in the online manner. Due to this reason the organization has been working with the world leader in the online retailing, the Amazon and the B&W Zeppelin iPod docks are distributed by the organization in different parts of the world. Besides Amazon, the B&W Zeppelin iPod is also distributed via different other small and medium online retailers in order to ensure proper reach in various ends of the market. The strategy has been working for the organization due to the fact that essentially the B&W Zeppelin iPod docks is very popular in North America and Europe and the internet penetration is very high in such areas. In addition, the ecommerce is the most growing sector in such countries, particularly in consumer electronics and personal music industry. The e-tailing is regarded as the best medium and perhaps this is the behind Apple's great success that the organization accomplished after the introduction of iTunes that has change the destiny of organization.