Social media marketing currently is the most popular marketing concept that attracts the attention of numerous academic researchers to evaluate its effectiveness working in the particular industry (Rowe, 2011). In the wake of rapid development on Internet technology in the world, the social network platform is the means for people to communicate and interact with each other without any restriction (Rowe, 2012). Therefore, social media sites have become the marketing channel and platform with the largest amount of users for organizations. Accordingly, current business marketing strategies need to be designed, planned and established their competitive social media marketing strategies (DiPietro, Crews, Gustafson and Strick, 2012). Following this objective, social media marketing is developed to fulfill the needs and wants of marketers to connect and communicate with targeted and potential customers through Internet-based technologies (Andzulis, Panagopoulos and Rapp, 2012).