加拿大阿尔伯塔论文代写:成本到达客户
Keywords:加拿大阿尔伯塔论文代写:成本到达客户
销售代表、代理商、商人、批发商、零售商、经销商、经销商、加盟商等不同。他们的基本角色是每个单位以较低的成本到达客户,而不是由供应商直接达到。中介人的其他职责包括:对最终客户的股票持有成本、运输和交付、批量和整合订单,以及提供本地服务,如显示或售后服务。在某些市场,生产者必须满足中介人的需求以及最终客户的需求;中介机构可以领导市场和推广工作。生产商们努力让终端客户意识到他们中间的位置。非居间化:通过消除分销渠道的某些层次,提高了渠道的效率,降低了成本。在接下来的决策中,重要的是如何将产品送达客户。除非分销渠道适合于产品的类型,而且是有效的操作。即使是本质上好的产品也可能最终成为失败。值得花大量的时间和精力来评估其他方式,以确保最终选择的渠道能够为营销组合做出充分的贡献。
加拿大阿尔伯塔论文代写:成本到达客户
These can vary from sales representative, agents, merchants, wholesalers, retailers, dealers, distributors and franchisee. Their basic roles involve reaching customers at a lower cost per unit than the supplier can achieve directly. Other responsibilities of intermediaries could include stockholding costs, transport and delivery to final customers, breaking bulk and consolidation of orders, and providing local services such as display or after-sales service. Producers must meet intermediary's needs as well as the final customer's needs, in some markets; intermediaries may lead the market and promotional effort. Producers put an effort to keep the end customers aware of their intermediary's locations.Disintermediation: The channel's efficiency is improved and the cost is cut down by eliminating some layers of the distribution channel.Among the decisions then to be taken is the important one of how products will reach customers. Unless the channels of distribution are appropriate for the type of product and are efficiently operated., even intrinsically good products can end up as failures . . . it is worth spending a considerable amount of time and effort in evaluating alternative ways of ensuring that the channel eventually selected will make its full contribution to the marketing mix.'