加拿大代写essay 发展历史
Keywords:加拿大代写essay 发展历史

瞥一眼易捷的发展历史可以发现,该组织已经在全球扩张的结果,该公司一直追求自组织成立之初就十分国际化战略(凯特奥拉& Graham,2006)。虽然,在易捷航空国际化的动机可以被描述为产业基础、资源基础,以及基于制度(lascu,2002),但是主要原因国际扩张和收购战略,组织已经使用可以称为资源基础观的背后。这是由于这样的事实,使企业的国际化进程,加强其在国际市场的地位,在于提供最低的价格向目标市场组织的核心力量(EasyJet,2011)。该组织一直使用西南航空公司,属于美国,在全球范围内扩大,以加强其成本削减程序(英国广播公司,2011)。同样可以被视为战略的国际化过程背后,易捷航空已经为过程已被添加到组织的核心优势以下(金融时报,2008)。
加拿大代写essay 发展历史
By glancing at the historical development of easyJet one may find that the organization has been expanding globally as a result of the internationalization strategy that the firm has been pursuing since the very inception of the organization (Cateora & Graham, 2006). Although, the motives behind the internationalization of easyJet could be described as industry based, resource, based, as well as institution-based (Lascu, 2002), however the primary reason behind the international expansion and the acquisition strategy that the organization has been using could be termed as resource based view. This is due to the fact that the internationalization process has enabled the firm to strengthen its position in the international market and the core strength of the organization that lies in offering the lowest prices to the target market (easyJet, 2011). The organization has been using the Southwest Airline belonging to USA that has expanded globally in order to strengthen its cost-cutting procedure (BBC, 2011). The same could be regarded as the strategy behind the internationalization process that easyJet has been following as the process has been adding to the core strengths of the organization (Financial Times, 2008).