澳洲墨尔本论文代写:麦当劳

Keywords:澳洲墨尔本论文代写:麦当劳

麦当劳在国际市场面临的主要问题是标准化运营模式的使用。麦当劳过去的大部分食材都来自美国。然而，随着时间的推移，麦当劳已经发展了建立和管理其供应链的能力。当麦当劳进入一个新的国家，它首先进口它的供应商。随着市场知识和经验的增长，麦当劳尝试在当地采购。麦当劳的领导者认为人是最重要的资源之一。因此，公司在员工的成长和发展上进行了大量的投资。麦当劳相信，它的成功取决于为顾客提供更高价值的承诺。麦当劳在国际市场取得成功的关键因素之一是雇佣当地人。这使得该品牌在国外市场的认可度有所提高。公司的“全球化思维，本地化行动”是成功的关键因素。与当地合作伙伴成立的合资企业也使麦当劳能够应对当地环境中存在的挑战。这一战略使麦当劳得以应对新市场中的官僚作风。适用于麦当劳的国际化理论是文化距离。文化距离理论强调了在开拓新市场时考虑当地文化的必要性。根据这一理论，企业识别东道国文化和新文化的差异是很重要的。对文化差异的识别有助于制定适合文化的战略。文化距离理论也强调了在全球市场上建立合资企业的必要性.
澳洲墨尔本论文代写:麦当劳
The major problem faced by McDonald’s in the international market was the use of the standardized operating model. McDonald’s used to source a majority of its ingredients from the United States. However, with the passage of time, McDonald’s has developed capabilities in building and managing its supply chain. When McDonald’s enter a new country, it first imports its suppliers. With an increase in market knowledge and experience, McDonald’s tries to source locally.The leaders of McDonald’s believe that people are one of the most important resources. Therefore, significant investment has been made in the growth and development of employees. McDonald’s believes that its success depends on the commitment to deliver higher value to the customers. One of the key factors that have allowed McDonald’s to achieve success in the international market includes the hiring of locals. This has resulted in an increase in the acceptance of the brand in the foreign market. The ‘Think Global, Act Local’ perspective of the company is the key success factor. The formation of joint ventures with local partners has also allowed McDonald’s to deal with challenges present in the local environment. This strategy has allowed McDonald’s to deal with bureaucracy present in a new market.The theory of internationalization that is applicable to the case of McDonald’s is cultural distance. The cultural-distance theory has highlighted the need for considering local culture when expanding into a new market. According to this theory, it is important for businesses to identify differences in their host culture as well as a new culture. The identification of cultural differences helps in the development of culturally appropriate strategies. The cultural-distance theory has also highlighted the need for forming joint ventures in the global market.