加拿大温哥华作业代写:零售业的宏观环境

Keywords:零售业的宏观环境

零售业的宏观环境非常繁荣，因为日用消费品是人们生活中必不可少的。在澳大利亚，情况是一样的。人们对食品和家庭用品的消费也在增加。因此，零售业的市场有了很大的增长，为阿尔迪等所有零售商带来了巨大的发展机遇。一些预测显示，阿尔迪将继续在澳大利亚拓展更多的市场，拥有300多家商店，到2010年占据澳大利亚打包食品杂货市场的10％。同时，随着全球化的发展，阿尔迪也有机会进入其他海外市场如中国或其他亚洲国家。这些市场有很大的潜力。由于阿尔迪对澳大利亚的扩张计划非常有信心，阿尔迪仍然面临来自当地现有竞争的威胁，并迎来大型零售竞争对手。威胁首先来自其他本地零售商的价格竞争。随着零售商之间的竞争越来越激烈，当地零售商也打出价格策略，作为某些产品的低价报价。对于Aldi而言，其他威胁来自其他世界最大零售商的潜在进入者，就像上面提到的沃尔玛，特易购和利德尔一样。一旦这些最大的零售商进入澳大利亚，阿尔迪将不得不面对与国内零售商的战斗，而且还必须在与这些最大的参与者的竞争中生存。
加拿大温哥华作业代写:零售业的宏观环境
The macro environment of retailing industry is very prosperous because the daily consuming commodities are essential in people's life. In Australia, the situation is the same; people's consumption of the general stuff for food and household products is increasing as well. Therefore there is great increasing market in terms of retailing sectors, which contributes to a great development chance for all retailers including Aldi. Some prediction shows Aldi will continue to expand more market in Australia with more than 300 stores and capture 10 percent of the Australian packaged grocery dollar market by 2010. Meanwhile, as the development of globalization, Aldi could also have chance to enter into other overseas market such as China or other Asian countries. There is a great potential in these markets. As Aldi is very confident for its expansion plan in Australia, Aldi still faces the coming threats from its local existing rivalries and oncoming large retail competitors. The threat first comes from the price competition from other local retailers. As the competition between retailers is becoming more and more intense, the local retailers also play price strategy as low-price offers for certain products. Other threat for Aldi comes from the potential entrants of other world's largest retailers, like mentioned in the above, Wal-Mart, Tesco and Lidl. Once these largest retail players move into Australia, Aldi will have to face combat not only with the domestic retailers but also have to survive from the competition with these largest players.