Ethical organisations are linked with the highest level of trust form the management together with their employees. Always people want to feel they can trust others, for instance customers are to feel that they can trust the sellers. Whenever a customer walks into a store he or she expects not to be cheated and with the presence of ethical organisations customers feel more comfortable to deal with any business deal as they believe on the reputation of the organisation. The trust that customers are seeking is always manifested in individuals such as the owner, a sales person, or other employees of the organisation. When a customer has a good experience with organisations that treats them ethically, they are more likely to go back to the organisation and thus give them more of their business which leads to maximization of profit. When an organisation devises good ethical practices such as recruiting according to the level of experience and qualification of the candidates it ensures that the best workers are hired. This creates efficiency and improves productivity. This is displayed by increased level of sales and thus leads to profits. Acceptable ethical acts enhances morale in the company which is achieved through ensuring that reward and recognition of employees is done in an acceptable way. Enhanced morale improves the production sector as well as the product selling activities. The sales staff triples their efforts whereas the production staff improves their mode of delivery. This translates into increased revenues of the organisation. The practice of ethical behavior in an organisation can help to reduce costs of unnecessary acts of unethical acts such as negligence, customer complaints and carelessness at workplace.