The promotion strategy that the organization should use for the brand should be directed towards communicating the core products strengths that will create the brand image and help the firm to attract and retain a growing portion of the target market (Ambler & Style, 1997). Essentially the communication strategy will revolves around the health and nutrition benefits along with the pleasant taste of the Strawberry and Raspberry Flavor. In addition, the freshness of the product should be communicated to the target market and the digestion benefits that the product provides should be highlighting (Pringle & Field, 2008). For this purpose the company should use the conventional mass media along with the evolving internet media where the increase emphasize should be on the later mentioned. For this purpose the organization should place increase emphasize over the social network and site targeted campaigns. In addition, events marketing should be utilized to create the desired sensation during the start and to attract the primary target market of the firm (Evans & Berman, 2005).