Like most brick-and-mortar rental businesses, Netflix often has trouble providing enough copies of new, popular movies. As a result, a main cause of customer dissatisfaction is Netflix’s inability to completely satisfy the initial rush for a new movie. However, the company knows it would be unprofitable in the long run to buy more copies just to serve the rush when a movie first becomes available, because the copies will not be rented with nearly as much frequency soon after the rush. Customers have caught on to the fact that Netflix only purchases a limited quantity of new releases right away, opting to wait a few weeks to buy the.bulk of its supply at lower costs. While this might save Netflix money, it also has the tendency to drive away current and potential customers. Finally, Netflix does not have a direct connection to any movie studios so it must purchase its entire media through the consumer market .One disadvantage of Netflix’s rent-by-mail business model is that customers have to wait (often for several days) for the next movie on their queue to arrive in their mailbox. In many cases, by the time the subscriber receives the DVD, he or she may no longer be in the mood to see that particular movie. Likewise, a Netflix subscriber may feel like watching a movie on a night where all of the DVDs that are part of their plan are currently on route to or from a Netflix distribution center. In such a case, the customer will likely leave the home and rent a movie from a brick-and-mortar retailer, or perhaps order a movie from a service such as Pay-Per-View or iN DEMAND.