澳洲墨尔本论文代写:品牌的描述

Keywords:澳洲墨尔本论文代写

品牌的描述和定义在许多方面，不同的人谁的项目和搞活的概念，具有不同的解释和意义。丹尼斯和哈里斯（2002）认为“一个品牌是一个名称、术语、符号、符号、设计或这些组合，用于识别一个卖方或一组销售者的商品或服务，并将其与竞争对手区分开来”（132）。在后现代的情况下产生一个特定的品牌的含义被证明是越来越困难的营销人员。“区分”一个品牌的概念，从其余的竞争正是什么使品牌的概念越来越难。越来越多的犬儒主义在品牌之间的消费者，通过品牌战略，优先考虑风格和美学在实际有形的广度和深度的加剧，生产的最终产品，可以说，在分化的过程中，品牌越来越难建立之间。品牌由丹尼斯和哈里斯的另一种定义（2002）认为，“品牌超越直接的商业目标和触及灵魂”（132）。尽管这个定义是很难界定的，它涉及到企业品牌独特的策略，在一定程度上，什么是被出售是不是在简单意义上的产品，而是一种生活方式，一种存在的方式和理念，坚决不能简单的定义。该品牌的无形性正是许多在晚期资本主义社会中最成功的品牌茁壮成长，在。耐克的“想做就做”和可口可乐的“真实的东西”，同时调用一个图像在他们绕过具体，本身产品的有形性。“只是做”可以有效地意味着任何你归咎于它。“真实的东西”，是一样深刻的毫无意义的。然而，也正是这种无形的品牌威胁的短暂性，根据一些著名的学者和作家，在后现代消费社会的品牌本身的意义。
澳洲墨尔本论文代写:品牌的描述
Branding has been described and defined in many ways by different people who people who project and enliven the concept with different interpretations and meaning. Dennis and Harris (2002) suggest that “A brand is a name, term, sign, symbol, design, or a combination of these which is used to identify the goods or services of one seller or group of sellers and to differentiate them from those of the competitors” (132). The implication of generating a specific brand in a postmodern scenario is proving to be increasingly difficult for marketers. The concept of “differentiating” a brand from the rest of the competition is precisely what is making the concept of branding increasingly difficult. The increasing cynicism over branding amongst consumers, exacerbated by the breadth and the depth of branding strategies that prioritize style and aesthetic over the actual tangible, manufactured end-product is, arguably, making the process of differentiation among brands increasingly difficult to establish. An alternative definition of branding by Dennis and Harries (2002) argues that “Branding reaches beyond immediate commercial objectives and touches the soul” (132). Albeit this definition is harder to define, it touches upon the unique strategies of corporate branding, to the extent that what is being sold is not a product in the simplest sense of the term, but a lifestyle, a way of being and a philosophy that determinedly eludes simplistic definition. The very intangibility of the brand is precisely what many of the most successful brands in late-capitalist society thrive upon. Nike’s “Just Do It” and Coca-Cola’s “The Real Thing” simultaneously invoke an image while they skirt around the concretised, tangible nature of the product in itself. “Just Do It” could effectively mean anything that you ascribe to it. “The Real Thing”, is as meaningless as it is profound. Yet it is also this intangibility and the ephemeral nature of the brand which threatens, according to some prominent academics and writers, the very significance of the brand itself in a postmodern consumer society.