加拿大多伦多论文代写:丰田理念
Keywords:加拿大多伦多论文代写
自创立以来，丰田一直保持着研发精神“从消费者开始”。在将产品引入新市场之前，首先要熟悉市场，做好市场调查，科学细致地划分市场。在进军美国市场之初，丰田将自己的产品定位在小型车上，而不是像其他欧美汽车制造商那样的大型汽车。当世界经济还没有走出第二次世界大战的阴影时，丰田很快占领了国内汽车市场。此外，在国际市场上，丰田的汽车是先进的行业内。由于其持续改进产品质量和服务，丰田迅速建立了良好的信誉，在美国市场在上世纪50年代和19060s。1973石油危机后，丰田的新产品开发主要集中在节约能源，又占据美国市场的小型车，其节能的美德（斯图尔特等al，2007）。对于丰田的产品开发，它一直坚持适应新的要求，即开发和制造更适合消费者需求的汽车。同时，它也非常重视增加产品的附加值。丰田一贯为客户提供完善周到的售前售后服务。例如，1967年初，丰田为用户提供了质量保证“两年或50000公里”。某种汽车的销售需要准备10年必须的零部件。丰田还建立了自己的技术学校，培养专业的汽车维修人员等。
加拿大多伦多论文代写:丰田理念
&nSince it was founded, Toyota keeps its spirit of research and development—"starting from the consumer". Before introducing products into new markets, first it must be familiar with the market, doing a meticulous market survey and dividing markets carefully and scientifically. At the beginning of its move into the U.S. market, Toyota has their own products positioned in the small cars rather than large cars as other European and American automobile manufacturers. When the world economy has not been out of the shadow of World War II, Toyota quickly occupied the domestic car market. Moreover, in the international market, Toyota's car is advanced within the industry. Owing to its continuous improvement of products’ quality and services, Toyota quickly established a good reputation in the US market in the 1950s and 19060s. After the oil crisis in 1973, Toyota’s new product development focuses on the energy conservation, and once again it occupies the US market by virtue of its energy-saving small cars (Stewart et al, 2007). As for the product development of Toyota, it has been sticking to adapt itself to new requirement, that is to say, to develop and manufacture automobiles more suitable for consumers’ demand. At the same time, it also attaches great importance to increasing the added value of products. Toyota consistently provides customers with perfect and thoughtful pre-sale and after-sale service. For example, early in 1967, Toyota provided users with quality assurance of “two years or 50000 kilometers”. Sales of a certain type of automobiles need a preparation for components which are necessary for 10 years. Toyota has also set up its own technical schools to cultivate professional auto maintenance personnel, etc.
